CHANGCHUN, Oct. 21 (Xinhua) -- In the industrial heartland of China––the Northeast, a manufacturing titan is undergoing a quiet transformation. FAW TRUCKS, the commercial truck behemoth that represents the very roots of the country's automotive industry, is steering its massive operations toward uncharted territories, far beyond the familiar domestic markets that it has long dominated.

新華社長春10月21日電——在中國東北工業(yè)腹地，一家制造業(yè)巨頭正在悄然轉(zhuǎn)型。作為新中國汽車工業(yè)的搖籃、中國商用車領(lǐng)軍企業(yè)，一汽解放正掌舵龐大業(yè)務(wù)版圖，駛向未知疆土，加速海外布局，其海外市場開拓步伐已超越深耕數(shù)十年、熟悉的國內(nèi)市場。

The company's general manager, Yu Changxin, describes this strategic shift with a sense of historic mission. "FAW TRUCKS is the foundation of FAW GROUP and the origin of New China's automotive industry," Yu told Xinhua in an exclusive interview, pointing to the brand's over-70-year history. "In light of new challenges and objectives, we will accelerate our global expansion, building a second growth curve."

一汽解放總經(jīng)理、黨委副書記于長信談及戰(zhàn)略轉(zhuǎn)型，始終帶著一份歷史使命感。“解放是一汽的‘根’，是新中國汽車工業(yè)的起點(diǎn)。” 他在接受新華社專訪時(shí)表示，“解放”品牌有著七十多年的悠久歷史和深厚底蘊(yùn)。 “面對(duì)新的形勢新任務(wù)，一汽解放將持續(xù)加速海外布局，奮力打造第二增長曲線。”

This goes far beyond simply exporting more trucks. What's underway is a fundamental shift in how the Chinese industrial giant goes global. Instead of merely shipping products overseas, FAW TRUCKS is transplanting its entire industrial ecosystem, partnering with suppliers, distributors, and even financial service providers to build a comprehensive presence in new markets.

這遠(yuǎn)不止是出口更多卡車那么簡單，這是中國汽車工業(yè)領(lǐng)軍企業(yè)走向全球的根本性轉(zhuǎn)變。一汽解放不再僅僅將產(chǎn)品運(yùn)往海外，而是將整個(gè)工業(yè)生態(tài)系統(tǒng)移植到海外，與供應(yīng)商、經(jīng)銷商甚至金融服務(wù)提供商合作，在新市場建立全面布局。

The company's domestic credentials are beyond doubt. In the first half of this year, FAW TRUCKS held a 23.2 percent share of China's medium and heavy-duty truck market, maintaining its leading position in the industry. Even during July's traditional sales slowdown, the company achieved a rare double increase, registering growth both month-on-month and year-on-year in sales and market share.

該公司在國內(nèi)市場的實(shí)力毋庸置疑。今年上半年，一汽解放占據(jù)中國中重型卡車市場23.2%的份額，穩(wěn)居行業(yè)龍頭地位。即便在商用車銷售淡季的七月，公司仍實(shí)現(xiàn)罕見的雙增長——銷量和市場份額均創(chuàng)下環(huán)比與同比雙增長紀(jì)錄。

Yet it's the overseas performance that tells the real story of transformation. International sales of medium and heavy-duty trucks soared by 58.3 percent year-on-year, driven by notable growth in nine markets, including Saudi Arabia, Vietnam, the Philippines, and Mexico, where sales more than doubled.

然而，海外市場的表現(xiàn)更是真正印證了一汽解放正在加速轉(zhuǎn)型。中重型卡車海外銷量同比激增58.3%，其中沙特阿拉伯、越南、菲律賓和墨西哥等九個(gè)市場表現(xiàn)尤為亮眼，銷量增幅均超過一倍。

A major restructuring paved the way for this expansion. In August 2024, the company formed a dedicated overseas subsidiary -- FAW TRUCKS INTERNATIONAL Co., Ltd. -- to manage all its international business. This move provides fresh impetus for the company's global development, Yu said, noting that it enables a shift from traditional exports to deeply localized operations.

此次海外市場的增長得益于一汽解放重大戰(zhàn)略調(diào)整。2024年8月，公司成立海外業(yè)務(wù)專屬子公司——一汽解放集團(tuán)國際汽車有限公司，統(tǒng)籌管理全球業(yè)務(wù)。于長信指出，此舉為企業(yè)全球化發(fā)展注入新動(dòng)力，實(shí)現(xiàn)了從傳統(tǒng)出口模式向深度本土化運(yùn)營的戰(zhàn)略轉(zhuǎn)型。

▲2024年一汽解放進(jìn)入南非三十周年慶典海內(nèi)外員工合影

The strategy quickly materialized through a series of moves, beginning with an acquisition of an operational foothold in Africa, followed by the board's approval for eight new wholly-owned subsidiaries in markets including Uzbekistan, Indonesia, Vietnam, Saudi Arabia, and Mexico, with a total investment of nearly 500 million yuan (about 70.5 million U.S. dollars).

該戰(zhàn)略通過一系列舉措迅速落地，首先在南非建立運(yùn)營中心，隨后董事會(huì)批準(zhǔn)在烏茲別克斯坦、印度尼西亞、越南、沙特阿拉伯和墨西哥等市場設(shè)立八家新全資子公司，總投資近5億元人民幣（約合7050萬美元）。

Today, FAW TRUCKS’ operations span 100 countries and regions, supported by a network of 127 primary distributors, nearly 300 distributors across 44 countries and regions, and 23 assembly plants in 14 countries. Yet this very pace of growth has exposed a critical challenge.

如今，一汽解放的業(yè)務(wù)已覆蓋100個(gè)國家和地區(qū)，擁有127家一級(jí)經(jīng)銷商、遍布44個(gè)國家和地區(qū)的近300家分銷商，以及分布在14個(gè)國家的23家組裝廠。但也正是這般迅猛的發(fā)展，暴露出了一個(gè)關(guān)鍵挑戰(zhàn)。

Yu acknowledged that a shortage of international talent has been a key challenge in the company's global expansion. To address this, FAW TRUCKS has adopted a two-track strategy -- requiring overseas experience for its next generation of managers while recruiting globally for key positions.

于長信表示，國際人才稀缺一直是一汽解放全球擴(kuò)張面臨的關(guān)鍵挑戰(zhàn)。為應(yīng)對(duì)這一問題，一汽解放采取了雙軌并行的策略——要求管理人員需具備海外經(jīng)驗(yàn)，同時(shí)在全球范圍內(nèi)招聘關(guān)鍵崗位人才。

The company is also re-engineering its products from the ground up for global appeal. These "born-global" models are now developed concurrently for domestic and international markets, with features that meet regional needs incorporated into the initial design.

此外，一汽解放從零開始重新設(shè)計(jì)產(chǎn)品以提升全球吸引力。這些“生而全球”的車型，現(xiàn)已針對(duì)國內(nèi)外市場同步開發(fā)、同步推出，在初始設(shè)計(jì)階段便融入了滿足各區(qū)域需求的功能特性。

▲千臺(tái)解放J7發(fā)運(yùn)墨西哥

A prime example of this strategy is the J7 4x2 long-haul tractor, released for markets in Mexico, Australia, and South Africa. The model was developed via simultaneous engineering in all target markets. It comes standard with advanced safety systems, including an advanced driver assistance system and electronically controlled air suspension, while featuring region-specific options like compliant cab roof lights for Mexico and anti-theft fuel tanks for South Africa.

這其中的典型代表為，進(jìn)入墨西哥、澳大利亞、南非市場的J7 4×2長途干線物流運(yùn)輸牽引車。在產(chǎn)品規(guī)劃初期，同時(shí)開展國內(nèi)外市場調(diào)研，兼顧國內(nèi)外車輛運(yùn)營場景、客戶需求以及法規(guī)要求，標(biāo)配先進(jìn)的駕駛輔助系統(tǒng)（ADAS）、電子氣懸（ECAS）等。同時(shí)提供區(qū)域定制選項(xiàng)：選裝駕駛室頂燈滿足墨西哥法規(guī)要求，選裝油箱防盜等滿足南非客戶需求。

▲一汽解放亮相第23屆印尼國際礦業(yè)展

FAW TRUCKS’ most innovative move may be its strategy in markets like Indonesia, where it is taking on established Japanese players. It competes not just with trucks, but with a complete package -- in Yu's words, a "Chinese solution" -- that combines vehicle trials, data verification, and deep service integration.

像在印尼這樣一個(gè)被日系品牌主導(dǎo)的商用車市場破局，是一汽解放最具創(chuàng)新性的舉措體現(xiàn)，這不僅需要過硬的產(chǎn)品，更需要一套全新的“中國方案”。于長信表示這個(gè)“中國方案”是融合了產(chǎn)品試用、數(shù)據(jù)驗(yàn)證與深度服務(wù)的創(chuàng)新模式。

The company pioneered "follow-vehicle testing with full-process data recording" in Indonesia. By using hard data to demonstrate advantages in payload, fuel economy, and durability, it provided the market with its first-ever systematic comparison of Chinese and foreign truck performance.

面對(duì)當(dāng)?shù)匦枨螅黄夥怕氏韧菩小案嚋y試+全程數(shù)據(jù)記錄”模式，以客觀數(shù)據(jù)證明解放重卡在承載能力、燃油經(jīng)濟(jì)性和耐用性上的表現(xiàn)，是印尼市場首次系統(tǒng)化對(duì)比中外重卡運(yùn)營表現(xiàn)的嘗試。

It has also built an integrated service network, deploying its own technical experts to key regional service centers. For major projects, dedicated teams provide comprehensive support that includes pre-positioned spare parts, regular equipment inspections, and professional driver training, Yu noted.

一汽解放建立了完善的服務(wù)網(wǎng)絡(luò)，派遣中國技術(shù)專家常駐重點(diǎn)區(qū)域服務(wù)站。于長信指出，在重大項(xiàng)目現(xiàn)場，一汽解放團(tuán)隊(duì)全程跟進(jìn)，提供備件前置、定期巡檢、司機(jī)培訓(xùn)等“保姆式”支持。

▲解放虎VH全驅(qū)自卸車出口越南

In Vietnam, the company raised service standards by implementing a 48-hour repair guarantee that slashed average repair times by over 50 percent compared to competitors.

在越南市場，一汽解放率先推出并履行48小時(shí)限時(shí)服務(wù)維修承諾，實(shí)現(xiàn)平均維修時(shí)間較競爭對(duì)手縮短50%以上。

As FAW TRUCKS navigates this complex global expansion, Yu maintains a clear philosophy about avoiding the "rat-race-style" competition that plagues the industry.

在一汽解放推進(jìn)復(fù)雜的全球化業(yè)務(wù)過程中，于長信始終秉持著明確的理念，避免“內(nèi)卷”式競爭。

"The surest path out of it hinges on technological edge and build quality that delivers real value to users," he said. "We position the FAW truck as a 'money-making machine'.a claim rooted in superior life cycle cost efficiency."

他表示，避免“內(nèi)卷”的最好出路一是靠技術(shù)領(lǐng)先和過硬的品質(zhì)，要為用戶創(chuàng)造真實(shí)價(jià)值。解放卡車定位為“掙錢機(jī)器”，強(qiáng)調(diào)的是產(chǎn)品的全生命周期成本管理。

This focus on long-term value, rather than short-term gains, signals a much larger ambition -- to forge a revered domestic brand into a truly global one.

這種聚焦長期價(jià)值而非短期利益的戰(zhàn)略，昭示著更宏大的愿景——讓民族汽車品牌得到全球用戶的認(rèn)可。